Digital system · Professional services · 2026

Snitynskyi.online — website and lead management system

My own website shows where potential clients come from, keeps enquiries in one place and helps manage content, analytics and search visibility.

Own product Snitynskyi Taras
Website snitynskyi.online

The result

  • 3 language versions for different audiences Ukrainian, Czech and English
  • 90 days the system retains the journey to an enquiry Configured attribution window
  • up to 20 tagged client interactions can be viewed Website interaction history
  • 1 system for content, enquiries and analytics Custom WordPress administration

The task

The personal website needed to do more than present a portfolio and services. It had to help identify where potential clients come from, retain information after form submission and provide a clear process for handling enquiries.

A separate task was to serve Ukrainian, Czech and English audiences, develop content and search visibility without a dozen disconnected services, and keep system management inside WordPress.

The solution

I brought the public website and the owner’s workspace together in one system. Visitors see services, case studies, resources and forms in their own language. After submission, an enquiry appears automatically in the admin area with its page context and any available traffic source information.

The same workspace supports content editing, tagged traffic statistics, enquiry status changes and checks on the data sent to Google and AI search. Analytics runs only after visitor consent, and my own admin visits do not distort the statistics.

How the system supports daily work

See where visitors come from

The owner can see which channels, pages and campaigns bring people to the website.

The UTM module records visits from advertising, social media, partner links and other tagged sources. It brings the data into clear statistics by day, source and campaign.

This shows campaigns that attract visits but have not yet generated enquiries. It helps direct time and advertising spend towards sources that contribute to real contacts.

Traffic summary by source and campaign. The screenshot uses demonstration data.

All enquiries are kept in one place

Enquiries can be viewed and handled directly in the website’s admin area.

A submitted form creates an enquiry record containing contact details, the submission page, the requested service and the current status. Enquiries can be filtered and moved through stages: new, in progress, completed or declined.

Suspicious submissions are kept separate from the working list. This is a practical tool for an owner or a small team getting started, rather than a replacement for a complex CRM used by a large sales department.

Enquiry list with statuses and filters. The screenshot uses demonstration data.

Understand the client’s journey

The enquiry record shows the last click and earlier tagged interactions with the website.

Someone may first arrive through an ad, return later from Google, and submit an enquiry during a direct visit. The system retains the first, last and intermediate tagged sources for 90 days.

This helps avoid assigning all the value to the last visit and gives a clearer view of the channels involved in a potential client’s decision.

Source history inside an enquiry record. The screenshot uses demonstration data.

Make the website understandable to Google and AI search

Core technical signals are generated from the actual website content without manual configuration on every page.

The admin area lets the owner check how search engines and AI services see the website: its name, descriptions, languages, sitemap and business information. Separate checks cover Schema.org, llms.txt and machine-readable Markdown versions of published content.

When the content changes, the technical layer updates with it. This reduces the risk of conflicting or outdated business descriptions remaining in different parts of the website.

The AI centre shows the state of machine-readable files and data describing the website and business.

What the business gained

The website now provides a single place for content, enquiries and basic marketing information. I can view a new enquiry, understand its context, update its status and check its source without switching between email, spreadsheets and multiple dashboards.

New pages, services and languages can be added without rebuilding the system, while core SEO and AI data updates automatically from the actual content. This case study demonstrates system capabilities: sample enquiries and visits were created solely for screenshots. Performance indicators will be added once enough real data is available.

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